Complete Guide to Social Media Management
Everything you need to know to manage social media professionally and effectively.
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What is social media management?
Social media management is the process of creating, scheduling, analyzing, and managing content published on platforms like Facebook, Instagram, Twitter/X, and LinkedIn.
Pillars of social media management
Strategy: Define clear goals, know your audience, and choose the right platforms.
Content: Create valuable, varied content consistent with your brand.
Community: Engage with your audience, respond to comments, and build relationships.
Analytics: Measure results, identify what works, and optimize your strategy.